UGC built to convert,
last longer, and get approved.
Written by performance marketers who have managed over $100M in user acquisition spend. We don’t optimise for how a video looks — we optimise for how it performs, and how it survives.
Vertical video, ad-ready, 6-month paid usage included.
Twelve videos, one pocket of people
1Most UGC fails for one of three reasons
None of them are about production quality. That's why buying more of the same video doesn't fix it.
It lands in a bucket you’ve already tested
Ten new videos, one creative territory. The algorithm shows them to the same audience it already showed the last batch, so nothing new happens and the account plateaus.
It looks good but has no commercial structure
Nice lighting, real person, and no hook, no mechanism, no reason to act. Content that performs on a feed is not the same thing as content that performs in an auction.
It gets rejected or quietly throttled
Written without a thought for policy, so it never gets out of review — or worse, it delivers for four days and then gets limited without telling you why.
We solve all three. That is the difference between content that looks promising and content that can actually scale.
What would we test on your account?
Two fields. We'll come back within one business day with a real read on your current creative, the angles we'd try, and what it costs.
- A real opinion on your current creative, free
- The angles we'd test and why
- Scope and price, in writing
Prefer email? hello@everydayreel.com
Every creative is built with three things in mind
Not a checklist we run at the end. It's what decides which angles get made at all.
Performance potential
Angles with a real chance of moving CPA and ROAS.
Every script starts from a commercial hypothesis — who it's for, what it dislodges, what it promises — not from a trend. If we can't say why an angle should win, we don't shoot it.
Creative diversification
Distinct buckets, so you reach new audience territory.
A batch is deliberately spread across different problems, personas and mechanisms. That's what gets you in front of audiences your current winners never touch, instead of recycling the same pocket.
Platform compliance
Written and framed to get approved and keep delivering.
Policy is a creative constraint, so we treat it like one. Claims, framing and visuals are built to pass review — and to keep spending after day four, which is where most restricted-category creative quietly dies.
Weight loss, health, finance — where most UGC dies in review
This is where the compliance work stops being a nice-to-have and starts being the whole job.
We know how to talk about sensitive offers in ways that stay inside policy while still hitting the emotional and commercial points that actually convert. Most agencies pick one or the other: creative that converts and gets rejected, or creative that’s safe and doesn’t sell.
Tell us about your offerBefore / after framing
Handled so it reads as a story, not a prohibited claim.
Health and results claims
Substantiated, softened or replaced — never left to chance.
Personal attributes
Written to describe the problem without addressing the viewer's.
Financial promises
Outcome language that survives review and still moves people.
Four steps, no agency theatre
You approve the creators, the brief and the final video. Nothing goes live over your head.
- 01
You tell us the account
Offer, category, what's running, what's fatiguing. Fifteen minutes of context, not a discovery process.
- 02
We write the buckets
A performance marketer maps the creative territories worth testing and writes the scripts — angle, hook, mechanism, compliance pass.
- 03
Matched creators shoot it
Cast against your persona from our own roster, not a marketplace pool. You approve the cast before anyone films.
- 04
You get ad-ready files
Vertical, edited, captioned, with 6 months of paid usage. You approve the final cut before it's licensed.
Files you can upload this afternoon
Not a Dropbox of raw footage with an invoice attached.
- Vertical 9:16, ad-ready, captioned
- Multiple hooks per concept so you can test the opener separately
- Distinct creative buckets, mapped and labelled
- 6 months of paid usage, renewable at the original fee
- Organic use on your own channels continues indefinitely
- Named creator licence granted directly to you, in writing
Priced per batch, not per hour
Every package includes scripting by a performance marketer, casting, production, editing and the licence. No media buying fees, no retainer.
Starter
Testing whether UGC moves your numbers at all
from $2,500
6 creatives · 2 creative buckets
- 6 ad-ready vertical videos
- 2 distinct creative buckets
- 2 hook variants per concept
- Scripted by a performance marketer
- 6-month paid usage licence
Scale
Running paid social weekly and fighting fatigue
from $6,000
16 creatives · 4 creative buckets
- 16 ad-ready vertical videos
- 4 distinct creative buckets
- 3 hook variants per concept
- Creator casting you approve first
- 6-month paid usage licence
- Post-batch read on what to test next
Restricted
Weight loss, health, finance and other reviewed categories
from $8,000
16 creatives · full compliance pass
- Everything in Scale
- Policy review on every script before shooting
- Claim substantiation mapped per market
- Re-write and re-shoot if an asset is rejected
- 6-month paid usage licence
Payment is upfront, and the licence is granted to you directly by the creator — so your right to run the ad doesn’t depend on us still being in the middle.
Send us the account. We’ll tell you what we’d test.
A real read on your current creative, the angles worth trying, and what it costs. One business day, and no obligation.
Get a creative plan