$100 to tell the truth about starting over
A weight-loss coaching app wants honest, unpolished videos from women who've been through the cycle — the shakes, the Monday restarts, the giving up. Not a testimonial, not an ad read. You, talking like you'd talk to a friend.
- Pays
- $100
- Turnaround
- 5 days
- Deliverable
- One 15–45s video
- Usage
- 6 months
What we need
- Women, 30+, US-based
- You've genuinely been through the weight-loss cycle — this only works if it's true
- Comfortable filming selfie-style at home
- Able to screen-record a chat on your phone
- You edit your own video — captions and cuts, CapCut is fine
- Deliver within 5 days of accepting
What you’d be making
Every video is three beats: a hook, a turning point, and a result. 15–20 seconds, vertical, filmed selfie-style on your phone. Real over polished — natural light, your actual kitchen or car or couch. Slightly imperfect reads as more believable, and a natural stumble beats a perfect read.
- 1
The hook
0–4sThis is the whole ad. Lead with emotion, not information — let the feeling show on your face before the line lands. Say it like a confession, quieter than you'd say it out loud. Start mid-moment, no 'hey guys'. A small physical beat sells it: stepping on the scale, closing the fridge.
- 2
The turning point
4–12sScreen-record the real exchange in the app — you texting, the coach replying. This is the proof, so don't skip it. Your energy shifts here: lighter, a little relieved. Talk about it like a person would — 'someone who texts me back' — never read features.
- 3
The result
12–20sUnderstated and earned, not cheesy. Undersell it and it reads true. Pair it with a visual if you can — jeans that fit, a photo you'd usually hide from. End on the feeling rather than the number, then hold the end card for a beat.
Do
- Talk fast and casual, like real life
- Keep one clear emotion per video
- Show the chat — that's the trust
- Sound like you're telling your story, not reading one
- Film in a lived-in space with natural light
Don’t
- No “hey guys” or “today I'm gonna”
- No listing features or “this app has”
- No crash-diet or “lost 30 lbs in a week” claims — results stay real
- No studio lighting or ring-light perfection
- Don't over-rehearse it
You’ll get the full script list — ten ready-to-film angles, with the exact lines — once you’re accepted. Pick whichever fits you.
Apply for this campaign
About two minutes. Already applied to us before? Use the same email and we’ll recognise you — no need to start over.